I sat in on a content review meeting with a skincare brand in soho last tuesday. they pulled up their last thirty instagram posts. one about ingredients. one about results.…

I was on a call with a founder in williamsburg last month. she showed me their content calendar. instagram posts scheduled through april. tiktok videos in production. email newsletters going…

I sat in on a growth meeting with a home goods brand in brooklyn last monday. ninety minutes. they reviewed last weeks numbers. discussed conversion trends. debated creative performance. talked…

I got a slack message from a founder in soho last wednesday. our conversion rate dropped from 3.2 to 1.8 percent over two weeks and we dont know why. i…

I was reviewing financials with a founder in brooklyn last month. they spent 85k on acquisition in q4. grew revenue from 120k to 180k monthly. looked great until we calculated…

I got a slack message from a founder in tribeca last thursday morning. we increased facebook spend from 15k to 35k weekly and roas dropped from 3.2 to 1.8. what…

I was reviewing numbers with a founder in soho last week. she showed me everything theyd tried in q4. doubled facebook spend. launched google shopping. rebuilt three landing pages. added…